Shrestha, B and R. L Shrestha. (2000). Marketing of Mandarin Orange in the Western Hills of Nepal: Constraints and Potentials. Lumle Seminar Paper No. 2000/14. Paper presented at the Third National Horticultural Workshop organised by Horticultural Research Division, NARC from 7–8 June 2000 in Kathmandu, Nepal.
A rapid marketing appraisal on mandarin orange was undertaken in the major production pockets and local markets of western hill districts in the research command area of Agricultural Research Station, Lumle and some nearby wholesale markets during the production season (October/November to January/February) of FYs 1998/99 and 1999/2000, to identify the marketing constraints and potentials. The study was undertaken with different marketing functionaries like producers, contractors, wholesalers, retailers and cold store owners by using semi-structured and open -ended questionnaires. Besides, district market management authorities were also consulted. The study reveals that the current marketing system is rudimentary in nature thereby leading to seasonal glut and chaotic market price, mainly for lack of specialised/professionalized marketing function and functionaries, small-scale and scattered nature of production, appropriate post-harvesting technologies, transportation facilities, and market supporting and facilitating services. Export potentials have remained almost unexplored. Thus, the research and development implications lie in consolidation of scattered production system on market-shed approach, development of collection centers and mobilization of farmers' group for developing commercial mandarin orange production system. Appropriate post-harvest technology packages and packaging materials need to be explored and post-harvest losses reduction programme should be undertaken. Special legal and physical arrangements are to be made for the transportation of agricultural produce. Cold storage systems and cellar store technologies should be carried out. Research needs to be undertaken for developing varieties fruiting at different times. Wholesale and retail markets are to be established in major market centers in active participation of private sectors and market supporting and facilitating services need to be strengthened for domestic and export market promotion.
My Brief Biography

- BASAN SHRESTHA
- I am Basan Shrestha from Kathmandu, Nepal. I am a development professional with expertise in socio-economic research, monitoring and documentation. I hold 3 master degrees 1) MSc in Regional and Rural Development Planning, Asian Institute of Technology, Thailand, 2002; 2) MSc in Statistics, Tribhuvan University (TU), Kathmandu, Nepal, 1995; and 3) MA in Sociology, TU, 1997. I have gained professional experience for more than 10 years in socio-economic research, monitoring and documentation on agricultural and natural resource management. I had worked in Lumle Agricultural Research Centre, western Nepal from 1997 to 2000; CARE Nepal (SAGUN Program), mid-western Nepal from 2003 to 2006 and Western Terai Landscape Complex Project in far-western Nepal from 2006 onwards. I have published some articles to my credit. With my sound academic background and professional experience, I am much encouraged to undertake PhD to explore equity in Community Forest Management analysing both procedural and distributional aspects. Your kind cooperation, if any, to link with the concerned personnel and authorities would be instrumental and appreciated.
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